GMB loses another 100k viewers in a day as total audience drops 40% amid Piers Morgan exit

Piers Morgan would be 'asset' to GB News says Andrew Neil

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Good Morning Britain has lost another 100,000 viewers yesterday as it recorded its lowest ratings over the past month. The show has now lost nearly 40 percent of its audience since Piers Morgan quit nine days ago. BBC Breakfast on the other hand had 1.49 million people tuning into Wednesday’s edition with Dan Walker and Louise Minchin.

Yesterday, the ITV morning news and chat show attracted roughly 800,000 viewers yesterday – the lowest joint record by ratings service Overnights.TV while the audience sat at 700,000. 

On Monday and Tuesday this week, 900,000 viewers were recorded, compared to last Friday’s 850,000. 

Comparing this to Piers’ final day, last Tuesday, the show broke a record for audience share beating their rival BBC Breakfast with 1.29 million. 

Dan and Louise, on the other hand, managed to attract 1.25million viewers on what is now known as Pier’s last hurrah on GMB. 

In the space of nine days, the show has lost 500,000 viewers. 

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