Kate and William's Instagram revamp

Kate and William’s Instagram revamp: Couple replace ‘Kensington Royal’ username with more personal ‘Duke and Duchess of Cambridge’ and swap family profile photo for a candid couple snap

  • Duke and Duchess of Cambridge have revamped their Instagram profile
  • Swapped their family profile picture for a sweet snap of them as a couple 
  • Changed the name from ‘Kensington Royal’ to ‘Duke and Duchess of Cambridge’ 

The Duke and Duchess of Cambridge have given their Instagram account a revamp.

Prince William, 38, and Kate Middleton, 39, yesterday changed their username from ‘Kensington Royal’ to the more informal ‘Duke and Duchess of Cambridge’. 

They also updated their profile picture, swapping the ‘clap for carers’ photograph with their children for a snap taken on a visit to Ireland last year. 

Refresh: The Duke and Duchess of Cambridge have given their Instagram account a revamp. Pictured, their Instagram profile today (top) and recently (bottom), featuring their old details

The candid photo shows the Duke and Duchess of Cambridge with their arms around each other on a walk along Howth Cliff, near Dublin, in March 2020.

Prince Charles and the Duchess of Cornwall use the ‘Clarence House’ Instagram handle while the Queen’s household posts on the ‘Royal Family’ account. 

The Duke and Duchess of Sussex previously posted under ‘Sussex Royal’ but the account has been inactive since March 2020. 

Kate and William already post as the ‘Duke and Duchess of Cambridge’ on Twitter and this Instagram update is a way to make their online presence more cohesive. 

Today: The couple’s new profile picture is this candid snap taken on a clifftop walk in Ireland in March last year

Yesterday: They previously used a photo with their children taken during lockdown as their profile picture 

Yesterday the couple launched their own YouTube channel – also using the Duke and Duchess of Cambridge username – by sharing a slick promotional video. 

The 25-second clip starts with the couple sitting on a sofa in Anmer Hall, Norfolk, with William turning to Kate to say: ‘By the way you need to be careful what you say now because these guys are filming everything.

The flashy video then goes on to show various clips from engagements over the years, including Kate launching her Early Years survey last February and the couple visiting Pakistan in October 2019.

Yesterday the couple launched their own YouTube channel – also using the Duke and Duchess of Cambridge username – by sharing a slick promotional video 

It also reveals candid moments from the couple, including a behind-the-scenes outtakes from this year’s St Patrick’s Day video in which Kate tells William: ‘You don’t need to roll your Rs.’

Before launching their own channel, clips from Kate and William’s engagements were shared on the official Royal Family channel, which has over 800k subscribers. 

The Cambridges’ YouTube channel has more than 1.1million subscribers less than 24 hours after being announced. They have 12.8million Instagram followers. 

Today the couple joined the Queen and Prince Charles and the Duchess of Cornwall in wishing Prince Harry and Meghan Markle’s son Archie a happy second birthday.  

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