Ratings: Tom Brady's Return to New England Is Most-Watched 'Sunday Night Football' in 9 Years
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Ratings: Tom Brady’s Return to New England Is Most-Watched ‘Sunday Night Football’ in 9 Years
Bucs’ win over Patriots draws 27.2 million viewers on NBC
Tom Brady and the Tampa Bay Buccaneers’ victory over the New England Patriots last night marked NBC’s most-watched “Sunday Night Football” game since 2012, according to fast-national Nielsen ratings.
The game, which marked Brady’s return to his old home,Gillette Stadium in Massachusetts, averaged approximately 27.2 million viewers on NBC, with a national TV household rating of 14.6, per those time-zone-adjusted numbers.
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Brady’s win over his old team drew a Total Audience Delivery (TAD) of 28.5 million viewers across NBC, Peacock, NBC Sports Digital, and NFL Digital platforms.
The Bucs’ 19-17 victory against the Patriots is projected to have the largest audience for a “SNF’ game since Week 17 of the 2012 season, when Dallas faced Washington in a win-and-in game for the NFC East title (30.3 million viewers), and the second-largest in since “SNF” debuted on NBC in 2006.
Due to the nature of live sports, the below preliminary numbers for Sunday’s primetime — especially NBC, CBS and Fox — should be considered subject to significant adjustment when final numbers come in Tuesday.
NBC was first in ratings with a 5.2 rating in the advertiser-coveted 18-49 demographic and in total viewers with an average of 19.3 million, according to preliminary numbers.
CBS was second in ratings with a 1.1 and in viewers with 6.3 million.
ABC and Fox tied for third in ratings, both with a 0.4. ABC was third in total viewers with 3.7 million, Fox was fourth with 1.2 million.
The CW was fifth in ratings with a 0.1 and in total viewers with 409,000.
We do not have early Nielsen numbers for Spanish-language broadcast networks Univision and Telemundo.
See below for the top metered markets for the Buccaneers-Patriots “Sunday Night Football” game, based on the 44 measured.
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