Ratings: Tom Brady's Return to New England Is Most-Watched 'Sunday Night Football' in 9 Years

Why Newsy Is Launching a 24-Hour News Network – on Broadcast TV

Photo by Maddie Meyer/Getty Images

Ratings: Tom Brady’s Return to New England Is Most-Watched ‘Sunday Night Football’ in 9 Years

Bucs’ win over Patriots draws 27.2 million viewers on NBC

Tom Brady and the Tampa Bay Buccaneers’ victory over the New England Patriots last night marked NBC’s most-watched “Sunday Night Football” game since 2012, according to fast-national Nielsen ratings.

The game, which marked Brady’s return to his old home,Gillette Stadium in Massachusetts, averaged approximately 27.2 million viewers on NBC, with a national TV household rating of 14.6, per those time-zone-adjusted numbers.

Continue reading

Join WrapPRO for Exclusive Content,
Full Video Access, Premium Events, and More!

Brady’s win over his old team drew a Total Audience Delivery (TAD) of 28.5 million viewers across NBC, Peacock, NBC Sports Digital, and NFL Digital platforms.

The Bucs’ 19-17 victory against the Patriots is projected to have the largest audience for a “SNF’ game since Week 17 of the 2012 season, when Dallas faced Washington in a win-and-in game for the NFC East title (30.3 million viewers), and the second-largest in since “SNF” debuted on NBC in 2006.

Due to the nature of live sports, the below preliminary numbers for Sunday’s primetime — especially NBC, CBS and Fox — should be considered subject to significant adjustment when final numbers come in Tuesday.

NBC was first in ratings with a 5.2 rating in the advertiser-coveted 18-49 demographic and in total viewers with an average of 19.3 million, according to preliminary numbers. 

CBS was second in ratings with a 1.1 and in viewers with 6.3 million. 

ABC and Fox tied for third in ratings, both with a 0.4. ABC was third in total viewers with 3.7 million, Fox was fourth with 1.2 million.

The CW was fifth in ratings with a 0.1 and in total viewers with 409,000.

We do not have early Nielsen numbers for Spanish-language broadcast networks Univision and Telemundo.

See below for the top metered markets for the Buccaneers-Patriots “Sunday Night Football” game, based on the 44 measured.

1.Providence45.1/73
2.Boston43.8/70
3.Tampa27.1/51
4.Hartford23.9/44
5.Cincinnati21.2/40
6.Jacksonville20.9/39
7.San Diego20.8/43
8.Cleveland20.4/39
9.West Palm Beach20.1/38
10.Las Vegas19.8/38