Shop Halsey’s new makeup brand, About-Face

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Less than a month after announcing the launch of her new makeup brand, About-Face, Halsey is sharing her beauty products with fans.

Priced from $17 to $32, the vegan and cruelty-free range includes a total of 40 products, among them highlighters, eyeshadow sticks, liquid lip colors and glosses.

There’s also a trio of holographic cosmetic bags for storing your makeup stash, along with a blending sponge and setting spray.

“Many of you may already know that I have done my own makeup for concerts, red carpets, magazine covers, and music videos alike for a long time. It is one of my greatest loves, but I have always stood firm in the belief that makeup is about feeling cool — not looking perfect,” Halsey wrote in an Instagram post announcing the launch earlier this month.

“I have worked tirelessly on this for years with an incredible team and I hope you feel my DNA all over it.”

Below, learn more about (and shop!) the top products from Halsey’s About-Face lineup.

About-Face Light Lock Highlight Fluid ($32)

A pearlescent liquid highlighter available in a trio of shades.

About-Face Light Lock Powder ($30)

A multidimensional highlighter powder that comes in four shades and can be applied with fingers or a tool.

About-Face Light Lock Stick ($25)

A pearly, stick-style highlighter that glides on for a gleaming finish and comes in three shade choices.

About-Face Paint-It Matte Lip Color ($22)

A peppermint-infused, highly pigmented matte liquid lip color available in six different shades.

About-Face Matte Fix Lip Pencil ($17)

Available in six shades, this matte liner is made with vitamins C and W along with hydrating hyaluronic acid, and claims to last for over seven hours.

About-Face Matte Fluid Eye Paint ($24)

This matte powder formula delivers smudge- and budge-free pigment in a single swipe, and comes in six shades ranging from neutral (white, nude) to bold (deep green, midnight blue).

About-Face Light Lock Lip Gloss ($20)

Available in four shades, this glossy lip oil is infused with coconut oil, peppermint and lavender, and claims to deliver “all of the sheen and none of the stick.”

About-Face Shadowstick ($21)

A highly pigmented, crayon-style eyeshadow stick with a built-in sharpener that comes in eight colors — three matte and five pearly — and promises over 10 hours of color payoff.

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