Supermarket claiming to be ’30 percent cheaper than Aldi and Lidl’ receives first stock

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Shoppers have been anticipating the opening of the UK’s first Mere store, a discount supermarket with shops in several European countries. As reported by the Manchester Evening News, the discounter had originally planned to open in June, but this was delayed – with the final date expected to depend on when it can complete its finishing touches.

The Grover now reported that Mere has started receiving deliveries of stock, meaning that the opening is likely getting closer.

Aleksandr Chkalov, the Mere UK business development manager, said: “We have started taking deliveries at the Preston store.”

Preston is expected to be the site of Mere’s first store, though the chain is reportedly planning to open a further three outlets – two in Wales, in Old and Caldicot, as well as one in Castleford in the north of England.

The shops are expected to also act as warehouses, which has been the case across some of their European branches where palettes of stock are displayed to customers.

Mere will sell an array of products, ranging from fresh food to chilled and frozen ranges.

Prices will be kept low, apparently 30 percent cheaper than Aldi and Lidl according to Mere, as the chain will not be selling premium branded goods or things like newspapers and magazines.

Suppliers are also expected to send deliveries straight to shops, which are each expected to be around 10,000 sq ft.

In total, the discounter has said it wants to open 300 sites in the UK in the next eight to ten years – but no other locations have been confirmed.

Mere, which trades as Svetofor in Russia, has 3,200 stores internationally and opened its first European Mere store in 2018.

Countries it now operates in include Poland, Romania, Lithuania, Latvia and Ukraine.

Each UK store will have just eight staff members and around 1,200 items of stock.

Additional reporting by Rachel Pugh and Levi Winchester.

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