The Weeknd’s 2021 Super Bowl Halftime Show Salary Revealed & It’s Surprising!
You may be surprised to learn that The Weeknd is not being paid at all for his performance at the 2021 Super Bowl!
And on top of that, the 30-year-old entertainer, who is performing at the halftime show this year, actually invested $7 million into the 24-minute long performance.
“We’ve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl,” The Weeknd told Billboard.
Jennifer Lopez and Shakira, who performed at last year’s halftime show, reportedly agreed to the same deal.
“They are willing to perform for free and even subsidize the production costs through their record label or concert promoters because of this incredible exposure,” Marc Ganis, president of consulting firm Sportscorp, told Forbes about JLo and Shakira‘s decision. “Even the biggest names need to continually promote themselves. The Super Bowl halftime show is the single biggest promotional vehicle for a music star on the planet.”
Bruno Mars and Beyonce also apparently agreed to the same deal with no payment given when they performed at the halftime show.
The exposure generally causes huge surges in the artist’s Spotify streams. Justin Timberlake‘s halftime show performance, for example, saw him have a 214% spike in Spotify listens. Apparently, Stubhub traffic also jumps after the Super Bowl shows with a 50% increase seen for all halftime acts.
Fans of The Weeknd will have a big chance to support him just after his halftime performance!
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