Ekin-Su’s ‘flawless’ £16 multi-use glow product has over 100k sales on TikTok Shop

If you've been in TikTok recently you'll probably know one product is going viral: BPerfect’s Radiant Glow Perfector, made in collaboration with Love Island star Ekin-Su Cülcüloğlu.

The Radiant Glow Perfector, £16.95 here, is available in 6 versatile shades, and has gone viral on TikTok with many shoppers likening it to the more expensive Charlotte Tilbury Hollywood Flawless Filter, £39 here.

On TikTok Shop, the product has been sold over 105k times thanks to shoppers praising it for its glow, with one reviewer even claiming that “It makes your make-up flawless”. Videos that have linked the product to TikTok shop have shown the versatility of the product including wearing it alone for a subtle glow, underneath foundation as a primer, mixed in with moisturiser or SPF and using it on top of make-up as a highlighter.

BPerfect x Ekin-Su currently has four items in the collection, and although all of them have enjoyed highly-rated reviews, the Radiant Glow Perfector has been a stand-out product for many, including Ekin-Su herself who claims that she would “bathe in it if she could”.

When we met the former Love Island star for the launch of the product, she also told us why she thinks the product has reached TikTok viral status: “I think it’s been so popular because it’s genuinely so good! And it’s so affordable, which was really important to me when creating this collection.”

Ekin-Su also claimed that even her glam squad is ‘hooked on it’ further proving how loved the product is. And, at under half the price of the Charlotte Tilbury Flawless Filter, you can’t go wrong!

If you want to glow your way through autumn and need recommendations for other similar buys, we also love E.l.f’s Halo Glow Liquid Filter, £14 here, and Pai’s The Impossible Glow Drops, £29 here.

Who said matte was for autumn and dewy was for summer? Not us or Ekin-Su!

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