Netflix Advertising Chief Jeremi Gorman Is Out, Amy Reinhard to Lead Ad Division

After just more than a year at Netflix booting up the streamer’s ad business, Jeremi Gorman is leaving the company. Amy Reinhard, previously VP of studio operations, will succeed Gorman as president of advertising.

The change comes as Netflix announced two other notable C-suite appointments Tuesday, promoting Eunice Kim to chief product officer and Elizabeth Stone to CTO.

“I want to thank Jeremi for building our ads business from scratch. In just one year, she’s built the foundations we need to succeed — attracting world-class brands to Netflix and an incredible team,” Greg Peters, co-CEO of Netflix, said in a statement.

Regarding Reinhard, Peters said, “In her nearly seven years at Netflix, Amy has proven to be an exceptionally strong leader — with a deep understanding of the entertainment business and consumer tastes as well as the ability to build lasting partnerships across the industry. These skills, in particular her strength in TV and film, are critical for the success of our ads business.”

Reinhard said in a statement, “I’m excited for this new opportunity and to join the exceptional team during this phase of growth. Together we will scale our advertising business and connect our incredible shows and movies with audiences and brands around the world.”

Gorman commented, “My passion is scaling businesses from the early stages, which I have done many times — none more exciting than at Netflix. We’ve built a world-class team and laid the foundations needed to create a forever ads business. The stories at Netflix are second-to-none, and brands are eager to be a part of that zeitgeist. Working alongside Amy on the leadership team for the past year, I’ve seen her operational excellence and entertainment expertise firsthand, which will help enable brands to benefit from ‘The Netflix Effect’ in new and remarkable ways. As I move on to build again, I will be proudly watching the growth of the business, and eagerly awaiting the next season of ‘Outer Banks’!”

Pictured above: Jeremi Gorman (left), Amy Reinhard

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